Hellmuth pimps The Beast, vice versa

Non-traditional revenue. It's one of my favorite phrases from the business world. More often than not, it's code for "We're about to do something we'd never thought we'd do to make money, please pay no attention to how bad we're about to sell out."

The latest news from the poker marketing world is that Poker Brat Phil Hellmuth is allowing (and by allowing, I mean 'allowing for a presumably healthy fee') Milwaukee's Best to plaster his face on their cans of beer. Indeed, this top tournament player who is known to buy Dom Perignon by the case is endorsing the beer choice of broke college kids across America. I think Arrogant Bastard Ale would've been a more appropriate choice (and better beer), but nobody asked me.

You know how this story goes, right? This is what happens when the little Dutch kid finally gets bored and decides to do something other than keep his finger stuck in the dike. When one of the greats of the game ends up on a Milwaukee's Best can, we're headed down a fun, fun road.

After the jump, six ads I expect to see at this year's World Series. (Note: Upon further reflection, one of these might be mildly NSFW--not that you should be reading blogs at work anyway).

Now, if you'll excuse me, I have an appointment in a place south of Hell. If you'd like to join me, feel free to send your own via comments or e-mail. We'll host it here or link to yours on your own blog.

| 2008 World Series of Poker , | Poker Players